Conad's New Line

18-Jan-10

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Conad in Italy has launched a new private label, called Conad Kids, dedicated to children aged between six and ten, according to www.planetretail.net. It is a range of products based on a healthy and balanced nutrition, particularly designed and selected according to the children's needs.

The mascot for the brand is a cartoon lion and some products offered include cereals, an assortment of gelati, and a decaffeinated tea with lemon flavor.