MDD Expo Paris
MDD Expo goes International and confirms its constant growth on April 3-4, 2012.
The last edition of MDD Expo, the Paris Private Label Event, has confirmed its dynamic growth. The results say it all: 700 manufacturers, among them 35% of foreigners met in two days with 7189 trade visitors coming from 21 countries!
This dynamism is not only due to the strength of the PL market but also to the fact that MDD Expo is reflecting a more international offer to the trade. As a result, MDD Expo experienced this year an increase of 15% of International visitors! The picture wouldn’t be complete without putting forward that 71% achieved their visit objective and 83% felt their participation was positive or very positive.
As a fact, the organizers have set up as a priority for 2012, to continue developing the growth of both exhibitors and visitors and allow the market to benefit from the most representative private label offer.
The other strategic development of MDD Expo are the services provided in order to organize B to B meetings, helping the exhibitors to get direct leads with the key buyers from Europe during the expo.
The direct link with the leading supermarket brands such as Carrefour, Delhaize Le Lion, Colruyt, Auchan, Dia etc… has never been so tangible. MDD Expo has been working as a sourcing partner for most of them and organises beside the yearly expo, regular sourcing days enabling all year around multiples to get a direct access to targeted private label manufacturers from Europe through the knowledge of the MDD expo marketing team. As an example, MDD expo has organized an Intermarché Sourcing day on the 27th of September involving 80 suppliers. Other sourcing days are organized this year such as with Casino in October.
MDD expo is developing new services this year, such as the organization of Store Check journeys abroad enabling a deep analysis of the evolution of distribution in the main European markets. The first Store Check journey organized by MDD Expo brought a dozen of participants, among them some retailers such as Système U and Picard Frozen Food, to London in September and brought a sharp analysis of the private label offer to the participants. Store check London allowed a better understanding of the private label strategy of Sainsbury’s, Asda, Tesco and Morrison’s.
With this global approach, MDD Expo expects to go a step further as global market player with the next edition, taking place in Paris, Porte de Versailles on April 3 and 4th.
More information is available on www.mdd-expo.com.
