Cosmoprof Closes with Impressive Numbers
The 44th edition of Cosmoprof Worldwide Bologna closed with impressive numbers. “We recorded 177,287 attendees in only four days of exhibition,” states Fabio Roversi Monaco, president of BolognaFiere. “Bologna was positively put to a very hard test. Data confirms the smashing international success of a 100% Italian exhibition that brings considerable prestige to the industry.”
Foreign visitors were 36.076 equal to + 8% with respect to the previous year. Italian attendance has increased by + 25% on 2010 (+ 28.284 people, which equals to 141.211 total Italian visitors).
2,300 exhibitors from 58 countries across the globe occupied 194.000 sqm on a surface that is three times as big as the Palace of Versailles.
“This success ,” explains Roversi Monaco, “proves the organizational quality of SoGeCos, our company, and of its managing director, Aureliana De Sanctis. It’s a match that shows the ability to create ‘industry experts’ to ‘ferry across’ companies to other countries, while ensuring an all around Italian quality and professionalism to recreate high-level events abroad. I believe that this is the winning formula.”
“Bologna is the starting place of Cosmoprof to extend a new business application platform into the world,” says Gino Cocchi, president of SoGeCos Spa. “Our exhibition conquered Hong Kong, Las Vegas, Canton, and Istanbul. However, every year it returns to Bologna, the real climax of our international system.”
Italy’s cosmetics industry guarantees more than 300,000 jobs. “The fact that the most important event devoted to cosmetics is hosted in our Country on the occasion of Italy’s one hundred and fiftieth anniversary make us proud” states Aureliana De Sanctis. “Innovation and sound investments were the password for 2010 and 2011. The results have confirmed the choice made.”
As many as 540 accredited journalists from all over the world and 14 TVs connected to the show. Through Stream TV on the Cosmoprof website, everyone could be in Bologna, and attend all of the important events of the exhibition.
Cosmoprof Worldwide Bologna and Cosmopack 2012 will take place March 9-12, 2012, Fair District in Bologna, Italy. For more information visit www.cosmoprof.com.
