Anuga–Cologne, Germany
The 31st Anuga, which will be held in Cologne from 8th to 12th October 2011, is once again expected to attract around 6,500 suppliers from about 100 countries. The estimated 150,000 international trade buyers will be treated to a superlative supermarket that is clearly organized into 10 trade shows which focus on key themes and enable visitors to directly and easily access the entire range of products on the world market. The biggest and most international of the Anuga trade shows is Anuga Fine Food, the fair for delicatessen and gourmet products and general provisions. The event, which features around 3,500 exhibiting companies, is the most important platform for manufacturers and importers of delicatessen products and their customers from the food trade and the catering sector.
An exciting element this year is Anuga’s partner country for 2011 — Italy. In addition, the continually growing foodservice and catering market is being much more strongly emphasized within Anuga through the new trade show Anuga FoodService, a concept that is generating a very positive response among exhibitors and partner associations alike. The new layout of the trade show Anuga Chilled & Fresh Food is also popular with the suppliers.
“Anuga is once again demonstrating that it is changing with the market and is thus fully exploiting its great innovation potential for the benefit of the exhibitors and visitors,” reports Peter Grothues, VP Food, Technology & Environment at Koelnmesse. “We are looking forward to the coming fair with lots of optimism.”
Anuga will occupy the entire Cologne exhibition centre — a total of 284,000 m2 of gross exhibition space in nine halls, including some with more than one level. The ten sections will include: Anuga Fine Food, Anuga Drinks, Anuga Chilled & Fresh Food, Anuga Meat, Anuga Frozen Food, Anuga Dairy, Anuga Bread & Bakery, Hot Beverages, Anuga Organic; Anuga RetailTec, technology and services for the retail trade; and the new Anuga FoodService.
Highlights
Opening Event: Markus Mosa, CEO of Edeka, and Paul Bulcke, CEO of Nestlé, will be the keynote speakers the Anuga Executive Summit: “Global challenges, local solutions – Strategies for our future.” The Anuga Executive Summit will kick off Anuga on the evening before the official opening of the fair (7th October 2011). Venue: Theater am Tanzbrunnen – by invitation only!
Anuga Drinks: This year, Anuga Drinks, one of the ten trade shows at Anuga, will once again offer trade buyers and interested caterers an expert information and ordering platform for beverages. Around 500 exhibitors from 61 countries will be concentrated at Anuga Drinks, including many marketleading companies as well as small and medium-sized suppliers. Anuga Drinks is the only trade show worldwide to cover the complete spectrum of drinks and beverages including non-alcoholic beverages, wine, beer, spirits and trend drinks.
Supporting Program: The new Anuga FoodService will be enhanced through the integration of catering sector-oriented special shows. These shows will include the “Catering Marketplace” — which is organized by the German Hotel and Restaurant Association (Dehoga), Berlin, and Dehoga Gastgewerbe NRW and is specially oriented to the German catering scene — as well as “Creative Kitchen” and “Visions of Cooking”. The new Anuga FoodService will be complemented by a program of presentations featuring renowned experts in the field.
Partner Country Italy: Italy is renowned worldwide as a great producer of food and beverages. At Anuga alone about 1,000 suppliers will impressively demonstrate the Italian food industry’s tremendous diversity and wide-ranging spectrum of expertise. As people all over the world know, Italian cuisine stands for culinary delights and high quality. The Italian contingent’s main stand at Anuga 2011 will be in Hall 11.2. Numerous companies will also be exhibiting their products and services under the ICE umbrella in the individual specialized trade shows, and individual Italian companies will be participating in all of the trade shows at Anuga 2011.
For more information visit www.anuga.com or www.kochdesjahres.de.
