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Private Label Magazine - November/December 2011

Freiberger

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For each of these pizzas sold, 50 cents go to the Foundation UNESCO – Education for Children in Need, which uses the money to build schools in developing countries.?

One of the world’s leading producers of frozen and chilled pizza.

Freiberger, one of the leading producers of pizza worldwide, produces large volumes of private-label products for nearly all major commercial organizations in Europe, Asia, the United States and parts of Africa. Headquartered in Berlin, the Freiberger group has about two thousand employees in all, spread across five production sites located in Germany, Austria, and England. Each day, they produce over two million products according to 1,400 different recipes. Instead of putting a lot of money into advertising their own brands, they prefer to invest in developing high-quality, safe, reasonably priced products and product lines for their international customers.

Freiberger´s strength lies in their “customized” development of products for each of their customers. Individuality is important to them – which is why they focus in particular on sharing ideas and working together with their trade partners so that they can create the right product for each and every one of them. To Freiberger, every customer is unique, and their goal is to produce first-class, safe, advanced products for each one of them – and make sure they taste great, too!

As a modern company and a good corporate citizen, Freiberger is involved in social initiatives, including beyond national borders. Working under the motto “For Children by Children,” they have worked with children and the Foundation UNESCO – Education for Children in Need to develop a pizza that children enjoy while helping other children. For every pizza sold, 50 cents go to the Foundation UNESCO – Education for Children in Need, which uses the money to build schools in developing countries. The pizza “For Children by Children” has a fluffy, soft and slightly crisp crust and is topped with sweetish tomato sauce and delicious mozzarella cheese – with very mild seasoning, just how kids like it.

Alongside pizza, Freiberger’s product range also includes pasta dishes, baguettes and other snacks developed and produced on an individual basis for international customers to fit with their overall product lines. Freiberger is a wholly owned subsidiary of Südzucker AG, Mannheim/Ochsenfurt in Germany.

Contact information
Dana Mulroy
Freiberger USA Inc.
2740 Route 10 West, Suite 205 Morris Pl
Phone: 973-267-2354
dana.mulroy@freiberger-us.com
www.freiberger-us.com

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