PLMA’s 2011 Show

PLMA’s 2011 Trade Show, “It’s a Store Brands World,” will be held November 13-15 at Chicago’s Rosemont Exhibition Center.

The PLMA 2011 Private Label Trade Show presents more than 2,000 exhibit booths featuring food, snacks and beverages, kitchen and household products, health and beauty, and general merchandise.

New this year is the Viva Latino Pavilion to showcase store brand products, manufacturers, and retailers who are targeting this red-hot consumer demographic. PLMA’s Viva Latino pavilion will highlight store brands that reflect Latino and Hispanic traditions, tastes and preferences – including products with Spanish and dual-language packaging and products that can cross ethnic lines to appeal to mainstream shoppers as well. In addition, the latest market research and product trends will be addressed in a series of special seminars and workshops.

Highlights

Show Preview
PLMA offers pre-registered visitors an online preview of the show approximately 30 days before the show to help registrants plan their visit. The online preview contains category-by category exhibitor breakdown with stand numbers to identify manufacturers and their products for show floor visits. Retailers can use PLMA’s new Matchmaker appointment system to arrange meetings prior to the show.

Smart Phone Navigator
New this year, PLMA will offer a show floor navigator for attendee’s smart phones that permits visitors to find products and suppliers electronically. Access codes and instructions are available at check-in.

Special Pavilions and Sections
This year’s show includes more than 15 national and regional pavilions and a special Viva Latino Pavilion with exhibitors that specialize in products for the fast-growing Spanish-speaking consumer market.

Idea Supermarket and New Product Expo
PLMA features more than 60 gondolas of products and packaging from retailers around the world and innovative products from this year’s exhibitors in PLMA’s Idea Supermarket, which is located on the mezzanine level and open during show hours.

PLMALive
Check www.PLMALive.com for live coverage of the show. Coverage is also available in hotels serving the show.
Sunday Seminars & Weekend with St. Joe’s Weekend with St. Joe’s, developed by PLMA in conjunction with St. Joseph’s University, offers two days of classes on advertising and promotion, supply chain management, new product development and manufacturer-retailer relations.

The Sunday seminars are as follows:

2:00 pm – 3:00 pm How Consumers Make Decisions
Moderator: Ned Dunn, former president, Harris Teeter
3:00 pm – 4:00 pm Concurrent Sessions:
Viva Latino: Taking Advantage of a America’s Big
New Market
Stephen Palacios, EVP, Cheskin Added Value
Packaging for the Next Generation of Store Brands
Moderator: Jim George, director of education,
Institute of Packaging Professionals
New Directions for Drug Chains
Moderator: Christian Strong, president, Can-Am Care

Keynote Address

This year, Douglas Merrill, who served as chief information officer and vice president of Engineering for Google, Inc., will deliver the opening address on Monday morning, November 14, at the annual PLMA Salute to Excellence Breakfast in the Grand Ballroom of the Hyatt Regency O’ Hare.

Harry Balzer, chief industry analyst of NPD Group, will be the featured speaker at a special PLMALive Breakfast to be held on Tuesday morning, November 15. A webcast of the breakfast program and presentation will also be made available for viewing over PLMALive.

For more information visit www.plma.com or contact the PLMA at Tel. (212) 972-3131; E-mail: info@plma.com.